Challenger Brand Lab

At A Color Bright, we don't have a sweet spot for an industry but for a certain type of organization: challengers. That's why we developed a framework to identify potential niches for challengers in markets.

The idea is simple: identify the norms in an industry, then imagine how a brand could iterate on or redefine what matters and push or counter what's considered good.

We gave Claude our framework and a list of 50 markets. Here's what he made with it.